Cargill
Sustainability Site
Role
UX Director
Responsibilities
Design Execution
Interaction Design
Prototyping
Accessibility
Overview
Cargill wanted to showcase their sustainability initiatives across America, so we designed an immersive, interactive experience that invites users to dive into the stories and projects driving their impact. Our biggest challenge was to transform a rather dense body of content into an inviting guide. We created separate hubs for North and South America, allowing us to tell detailed stories that reflect the rich diversity of each region. The continent map offers an overview of Cargill's footprint while letting users select which regions they want to dive into.
Our team designed an intro experience that gives the feeling of plunging into the globe. The rotating globe was built by our development team using a combination of Blender and Three.js. The landing page walks users through the experience step by step before presenting a selection screen where they can explore specific areas of the continent.
The storytelling is richly detailed, guiding users from a high-level overview of the globe down through individual continents to the biome pages, where they can learn about each biome's unique characteristics and the initiatives Cargill is driving in those areas.
